Propaganda Wars

One Like Click Begets Another

I have really come to hate memes, especially political memes. This is not a new feeling, but the election cycle has helped my antipathy bubble to the surface more easily of late. They are frequently mean-spirited and almost always the enemy of critical thinking. Wherever you fall on the political spectrum matters not. We all have our own life stories that have brought us to how we perceive our world. But having a world view, wherever it may fit on the political spectrum, does not excuse us from actually thinking and examining, examining critically, the propaganda we put out there in the hope, however vain, that we will influence someone else.

You can be, and quite possibly are, both the purveyor and victim in these social media propaganda wars. Let’s say you “like” or “share” a post from some site (Fox News, Breitbart, “End the Fed,” on one side or MSNBC, Occupy Democrats and the misnamed but clearly partisan “Non-Partisan Report” on the other, just to name a few). It doesn’t mean there’s no truth in the breathless story or meme, but propaganda is just a partial truth – and that truth has its own agenda. 

Blindly clicking, sharing, reposting, without actually checking the facts or to see if there is another side, does two things. First, it ensures that anyone who is not already in the choir will start tuning you out. It may seem counterintuitive, but if you’re a parent, or teacher, you already know that constantly yelling at people, and most of this stuff is no more than yelling, results in less listening and more tuning out. There are several names that pop up on my Facebook newsfeed that I barely even bother to look at anymore because it’s the same old, same old. Even if there is value to what is being posted, I guarantee I won’t see it because I stopped listening 643 posts ago. 

The second thing it does is to establish you as a target for even more posts like the one you just shared, liked, or reposted, miring you more firmly in a quagmire of your echo chamber, and in some cases the conspiracy rabbit hole. Once there, it becomes almost impossible to climb out, to start thinking for yourself, to critically analyze information, because all you’re being fed is variations of the same meal. That’s not healthy, either literally or figuratively. It certainly discourages the very important question, “What if I’m wrong?” And that is a question which needs to be asked much more frequently, not less, in the future.