Short version: Being gay and proud ≠ Proud of being gay

Pride — As Pride Month drags to a close (sorry, couldn’t resist) and SCOTUS offers a “Get Out of Jail Free” card to discriminatory businesses (although, tbh, I do not think I would WANT to patronize any business that marginalized me or my friends, and there are too many options of providers who are either friendly or neutral; for me it’s like flying a Confederate (or Trump) flag on your business property, a guarantee that you won’t be getting any of MY money), I want to visit the bigger picture surrounding the word, Pride.
Because I’ve stopped following most Neanderthals and the proudly “unwoke,” I saw only a few anti-Pride, “Straight Pride” memes. I am proud of my success in achieving my goal of no longer tilting at the Windmills of Ignorance without compensation, so I didn’t respond, thus neither “wasting my time nor annoying the pig.”*
Still, there’s a bigger point that needs to be made, and it’s not one that I have seen anywhere else, so I’ll offer my take (it or leave it).
The word “PRIDE” has more nuance than some understand (nuance, like empathy, seems increasingly endangered). Of course there’s the initial thought, having PRIDE in some accomplishment, skill, developed character trait, action, etc. Something deliberate and/or mindful. None of my gay (or Black or….) friends tout their identities a source of pride, however, because identity is intrinsic, not a choice, certainly not an achievement. That’s NOT what the marches, t-shirts, buttons, posts, etc. are about.
For full understanding of a word, we need to know its antonym. The antonym for PRIDE is SHAME; marginalized groups have long been expected to be (or least act) ashamed of their innate identities, that they are somehow unworthy of love or respect. Pride means refusing to accept the shame, refusing to remain out of sight, invisible. “In the closet,” if you will. Pride is about sharing the courage, opening the doors of acceptance, demonstrating, “You are not alone.” 
Pride movements are people demanding to be seen, refusing to be disrespected, cancelled, marginalized, or viewed as somehow “less” than the majority (read “in power”) group. Having once seen a friend, neighbor, or relative proudly display their authentic identity forces people to confront the discomfiting realization that maybe someone they love might belong to that group they hate, dislike, discount, or marginalize. Unless they’ve embraced the blinders of prejudice and bigotry, they can never unsee that person’s authenticity. The courage of PRIDE movement pioneers sends exactly that message, and the spread of that message is why society is slowly, grudgingly proffering acceptance, despite backlash and obstruction from those who fear change, who fear those who are different. That is the beauty and value of Pride movements, validating the right to be proud of who you are, no matter who approves or disapproves.
If you read the comments supporting the anti-LBGTQ+ legislation (both passed and proposed), the sub-text (and occasionally, in a burst of accidental honesty, literal text) is: “You are not welcome here. If you insist on staying (or, heaven {their version only, of course} forbid, advocating for your rights to be seen and treated like everyone else), you’re not going to like the atmosphere.” 
Ameristan, Love It or Leave It. PRIDE offers another, wider, more inclusive, path.

*Don’t try to teach a pig to sing. It wastes your time and annoys the pig.

One of These Things is Not Like the Others

Memes, almost by  definition, are simplistic and misleading.

In the wake of a restaurant’s request to Press Secretary Sarah Huckabee Sanders that she leave, (false) comparative memes have popped up: the (CO) baker who refused to bake a cake for a gay wedding or the (WA) florist who refused another couple flowers; even more of a stretch, the refusal of restaurants to serve blacks prior to passage of the Civil Rights Act.

Here’s the difference. Refusing to serve or do business with any individual is always that business owner’s right (it must be nice to be able to turn away business). But to do it based on the accident of a person’s birth, by virtue of race or sexual orientation, is discrimination by definition because it is not a decision about an individual, but a group, and not based on the actions (or even attitudes) of a particular person.

Ms. Sanders chooses to work for an administration that many people find abhorrent. This is her choice, as is the business owner’s (and its employees) to protest the policies of the Trump White House, a White House of which she is the face (at least as much as President Trump is willing to share the limelight for anything). That choice triggered the business owner’s choice.

Whether that turns out to be a sound economic decision or not remains to be seen. This particular protest, and others it may inspire, strike me as meaningless challenges that will accomplish nothing except to further fuel the outrage and divisions that are already growing the chasm between citizens. Unless the energy of outrage can be channeled into organized action, it is really little more than self-gratification. So feel free to vent your own outrage with prank calls, fake reviews, etc. if you have nothing better to do with your time. For me, I have now spent more time on this event than it probably deserves.

As counterproductive as the owner’s action may turn out to be, it does not compare to a civil rights violation, as were the segregation laws and policies and discrimination against gays. Business owners can refuse service to any individual for virtually any reason (including “You were mean to me in high school!”), but only as long as it is not based on that individual’s membership in a protected class of people. By the way, except for the District of Columbia, party affiliation is not protected.*

* I do not dispute for a minute that similar outrage (and quite possibly charges of racism) would have been generated in the opposite direction had a member of President Obama’s staff been treated in like manner. That, too, would have been counterproductive. Hypocrisy is a two-way street with both red and blue cars in more or less equal numbers. Secretary Sanders deserves credit for handling herself with grace and class under the circumstances. More than can be said about her boss's tweet rant reaction.